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KOBAYASHI Koji

Center for Glocal Strategy Professor
Last Updated :2025/10/02

Researcher Information

Affiliation

    Center for Glocal Strategy

Job Title

  • Professor

ORCID ID

J-Global ID

Research Areas

  • Humanities & social sciences / Commerce / Sport marketing
  • Humanities & social sciences / Sociology / Sociology of Sport, Glocalization
  • Humanities & social sciences / Business administration / Sport management

Academic & Professional Experience

  • 2020/04 - Today  Otaru University of CommerceGlocal Eduction Division, Centre for Glocal StrategyAssociate Professor
  • 2019/07 - 2020/01  Lincoln UniversityDepartment of Tourism, Sport and SocietySenior Lecturer
  • 2014/03 - 2019/06  Lincoln UniversityDepartment of Tourism, Sport and SocietyLecturer
  • 2013/02 - 2013/12  University of SuwonCollege of Physical EducationVisiting Assistant Professor

Education

  •        - 2013/05  University of Otago  School of Physical Education  Sociology of Sport
  •        - 2007/11  University of Memphis  Department of Health and Sport Sciences  Sport and Leisure Commerce
  •        - 2002/03  Kurashiki University of Science and the Arts  Liberal Arts  Liberal Arts

Association Memberships

  • Japan Marketing Academy   Japan Society of Marketing and Distribution   Sport Management Association of Australia and New Zealand   North American Society for the Sociology of Sport   Japan Society of Sport Sociology   International Sociology of Sport Association   

Published Papers

Books etc

  • Sport, Advertising and Global Promotional Culture: Identities, Commodities, Spaces and Spectacles
    Authored by Koji Kobayashi; Edited by Steven J. Jackson and David L. Andrews (Chapter 10: Corporate Cosmopolitanism, Glocalization and Cyber Ethno-Nationalism: Production and Consumption of Nike Japan's Advertisement 'You Can't Stop Us: The Future Isn't Waiting')Routledge 2025/02 333 195-215
  • Koji Kobayashi (Author); Zhouxiang Lu (Ed.) (Chapter 17: Commercial Nationalism and Cosmopolitanism: Advertising Production and Consumption of (Trans)National Identity in Japan)Routledge 2023/07 0367629208 612 267-279
  • Koji Kobayashi; John Horne; Younghan Cho; Jung Woo Lee (Eds.) (co-author of Chapter 1 (with John Horne, Younghan Cho and Jung Woo Lee) "Introduction-Sports Mega-Events in Asia: Past, Present and Future" and Chapter 10 (with Steven J. Jackson) "Sport Mega-Events and the Contested Terrain of Space, Bodies and Commodities: The Politics and Complexities of 2019 Rugby World Cup")Palgrave Macmilan 2023/06 9789819900107
  • Routledge Handbook of Sport and COVID-19
    Richard Keith Wright; Koji Kobayashi; Thomas Fletcher (Authors); Stephen Frawley; Nico Schulenkorf (Eds.) (Chapter 17: COVID-19 and Sport Stadia: Managing Large Sport Facilities during a Crisis Like No Other)Routledge 2022/08 9781032009070 173-185
  • Sport in Aotearoa New Zealand: Contested Terrain
    Damion Sturm; Koji Kobayashi (Authors); Damion Sturm; Roslyn Kerr (Eds.) (Chapter 11: Global/Local Celebrity and National Sport Stardom: Examining Sonny Bill Williams, Brendon McCullum and Lydia Ko)Routledge 2021/12 9780367472566 119-132
  • Asian Sport Celebrity
    Koji Kobayashi; Younghan Cho (Eds.) Routledge 2021/03 9780367695316 171
  • Challenges of Globalization and Prospects for an Inter-Civilizational World Order
    Koji Kobayashi; Steven J. Jackson (Authors); Ino Rossi (Ed.) (Neoliberalism Without Guarantees: The Glocality of Labor, Education and Sport in Japan from the 1980s to the 2000s)Springer 2020/11 1126 551-571
  • The Routledge Handbook of Sport in Asia
    Koji Kobayashi; Hitoshi Ebishima (Authors); Fan Hong; Lu Zhouxiang (Eds.) (Sport and social class in Japan: Past and present)Routledge 2020/07 9780367183776 616 377-385
  • Roslyn Kerr; Koji Kobayashi (Authors); Natalie Barker-Ruchti (Ed.) (Chapter 8: Learning Through Rugby, Migration and a Professional Career: A Case of a Male Rugby Player)Routledge 2019/02 9781138086418 x, 188 p. 99-112
  • Sports Volunteers Around the Globe: Meaning and Understanding of Volunteering and its Societal Impact
    Richard K. Wright; Koji Kobayashi (Authors); Kirstin Hallmann; Sheranne Fairley (Eds.) (Chapter 14: New Zealand)Springer 2018/12 vi, 310 151-164
  • Koji Kobayashi (Author); Roland Robertson; Didem Buhari-Gulmez (Eds.) (Chapter 12: Taking Japan Seriously Again: The Cultural Economy of Glocalization and Self-Orientalization)Ashgate 2016/01 9781138346901 xii, 218 p. 193-210

Conference Activities & Talks

  • Corporate Cosmopolitanism and Cyber-Ethnonationalism: The Case of Nike Japan’s Glocal Advertisement
    Koji Kobayashi
    International Sociology of Sport Association World Congress  2025/07  Seoul  International Sociology of Sport Association
  • Naiki kōkoku no netto enjō ni miru bundan (The Polarisation Manifested in an Internet Firestorm over Nike Advertising)
    Koji Kobayashi
    34th Annual Conference of Japan Society of Sport Sociology (Research Committee Panel Session)  2025/03  Okayama  Japan Society of Sport Sociology
  • Koji Kobayashi
    East Asian Sport Sociology Forum  2024/10  National Taiwan Sport University, Taoyuan City, Taiwan  Taiwan Society of Sport Scicology
  • Hokkaido Nippon-Ham Fighters: Co-creation with a Place Brand
    Koji Kobayashi
    Japan Marketing Association's Seminar Series on Hokkaido Companies 2023  2023/11  Online  Japan Marketing Association
  • The outcomes and challenges of glocal education: Insights from a perspective of practice
    Koji Kobayashi
    72nd Regional Conference of Higher Education in Tohoku and Hokkaido  2023/09  Otaru University of Commerce  Regional Conference of Higher Education in Tohoku and Hokkaido
  • Koji Kobayashi
    The International Sociology of Sport Association World Congress  2023/08  Ottawa  International Sociology of Sport Association
  • Brand Value Co-Creation: Hokkaido Nippon-Ham Fighters and Their Branding Strategy
    Koji Kobayashi; Junji Inoguchi
    International Joint Seminar between Otaru University of Commerce and Chungnam National University  2023/08  Otaru, Hokkaido  Otaru University of Commerce
  • Koji Kobayashi
    Sports Diplomacy from PyeongChang 2018 to Gangwon 2024: Inter-Korean Connection and Communication through Sport Mega-Events  2022/05  University of Edinburgh  Academy of Korean Studies
  • Glocal strategy and strategic alliance for advertising production in the sporting goods industry
    Koji Kobayashi
    Japan Society of Marketing and Distribution - Hokkaido branch  2022/01
  • Glocalization of the Tokyo 2020 Olympic and Paralympic Games
    Koji Kobayashi
    The 14th International Triangle Symposium  2020/11  Online  Chungnam National University
  • Asian Sport Celebrity under the COVID-19 Pandemic: A Preliminary Analysis
    Koji Kobayashi
    The 21st Congress of International Society of the History of Physical Education and Sport Sapporo 2020  2020/08  Sapporo / Online  International Society of the History of Physical Education and Sport
  • Transnational Strategic Partnerships Through the 2018-2022 Olympics in East Asia: Towards Collaborative Knowledge Development and Sharing
    Koji Kobayashi
    2019 International Colloquium on Olympic Movement  2019/11  Seoul  Korea National Sport University
  • Neoliberalism Without Guarantees: Labour, Education and Sport in Japan
    Koji Kobayashi; Steven J. Jackson
    International Sociology of Sport Association World Congress  2019/04  Dunedin  International Sociology of Sport Association
  • ‘Taming Lions in the Land of the Long White Cloud’: Exploring the Legacies and Lessons Learned from Hosting Two ‘Once-in-a-Lifetime’ Sport Tourism Experiences
    Richard K. Wright; Kelly MaCallum; Koji Kobayashi; Willem Coetzee
    Sport Management Association of Australia and New Zealand Conference  2018/11  Adelaide  Sport Management Association of Australia and New Zealand
  • Sports Hubs: A Catalyst for Changes in Community Sport Delivery
    Peter Burley; Koji Kobayashi
    Annual Lincoln University Sport and Recreation Forum  2018/10  Lincoln  Lincoln University
  • From a Charitable Trust to a Social Enterprise: Balancing Social Missions and Economic Imperatives for Community Sport Development in New Zealand
    Koji Kobayashi; Peter Burley; Roslyn Kerr
    Sport Management Association of Australia and New Zealand Conference  2017/12  Gold Coast  Sport Management Association of Australia and New Zealand
  • ‘A Champion Sport off the Diamond’: An Investigation of the Interorganisational Structure and Relationships of Softball New Zealand
    Rachel Murphy; Koji Kobayashi
    Sport Management Association of Australia and New Zealand Conference  2017/11  Gold Coast  Sport Management Association of Australia and New Zealand
  • Governance of Small Sports Clubs in New Zealand: Existing Structures, Processes and Potential Models
    Simon Hill; Roslyn Kerr; Koji Kobayashi
    Sport Management Association of Australia and New Zealand Conference  2016/11  Auckland  Sport Management Association of Australia and New Zealand
  • Sports Partnerships through ‘Sports Hubs’ in New Zealand
    Koji Kobayashi; Peter Burley; Roslyn Kerr
    Sport Management Association of Australia and New Zealand Conference  2016/11  Auckland  Sport Management Association of Australia and New Zealand
  • Taking Japan Seriously Again: The Cultural Economy of Glocalisation and Self-Orientalisation
    Koji Kobayashi
    XVIII International Sociological Association World Congress of Sociology  2014/07  Yokohama  International Sociological Association
  • Media Representation and the Cultural Politics of Zainichi (Residing-in-Japan) Korean Athletes: A Preliminary Conceptual Analysis
    Koji Kobayashi
    XVIII International Sociological Association World Congress of Sociology  2014/07  Yokohama  International Sociological Association
  • Globalization and Cultural Economy: The Roles of Sport Brands
    Koji Kobayashi
    25th International Sport Science Congress of KAHPERD  2013/08  Suwon  Korean Alliance for Health, Physical Education, Recreation, and Dance
  • Globalisation, Corporate Nationalism and Japanese Cultural Intermediaries: Representation of Bukatsu through Nike Advertising at the Global-Local Nexus
    Koji Kobayashi
    International Sociology of Sport Association World Congress  2011/07  Havana  International Sociology of Sport Association
  • Globalisation, Corporate Nationalism and Orientalism: Negotiating Japanese Identity between the East and West within Asics Global Advertising Production
    Koji Kobayashi
    European Association for Sociology of Sport Conference  2011/05  Umeå  European Association for Sociology of Sport
  • Corporate Nationalism and Glocalization of Nike Advertising in Asia
    Koji Kobayashi
    North American Society for the Sociology of Sport Conference  2010/11  San Diego  North American Society for the Sociology of Sport
  • The Transpacific Sport Gaze: Japanese Post-Industrial Management at Asics and Mizuno
    Koji Kobayashi
    International Sociology of Sport Association World Congress  2008/07  Kyoto  International Sociology of Sport Association

Awards & Honors

  • 2017/12 Lincoln University Excellence in Teaching Award - Innovation in Teaching
     NZL others 
    受賞者: Koji Kobayashi
  • 2013/11 North American Society of the Sociology of Sport Sociology of Sport Journal Outstanding Article Award
     Corporate Nationalism and Glocalization of Nike Advertising in “Asia”: Production and Representation Practice of Cultural Intermediaries USA official_journal 
    受賞者: Koji Kobayashi
  • 2012/05 Division of Sciences, University of Otago List of Exceptional Ph.D. Theses
     Globalisation, Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics NZL others 
    受賞者: Koji Kobayashi
  • 2011/05 European Association for Sociology of Sport Young Researcher’s Award
     Globalisation, Corporate Nationalism and Orientalism: Negotiating Japanese Identity between the East and West within Asics Global Advertising Production SWE international_society 
    受賞者: Koji Kobayashi
  • 2010/11 North American Society for the Sociology of Sport Barbara Brown Student Paper Award
     Corporate Nationalism and Glocalization of Nike Advertising in Asia: Work Roles and Practices of Cultural Intermediaries at the Global-Local Nexus USA international_society 
    受賞者: Koji Kobayashi
  • 2010/07 International Sociology of Sport Association Graduate Paper Award
     Globalisation, Corporate Nationalism and Nike Advertising: Representing Bukatsu to Negotiate the Global/Local Nexus in Japan CUB international_society 
    受賞者: Koji Kobayashi

Research Grants & Projects

Teaching Experience

  • Research Methodology  (Otaru University of Commerce) 
  • Research Paper I & II  (Otaru University of Commerce) 
  • International Market Strategy  (Otaru University of Commerce) 
  • Glocal Seminar III & IV  (Otaru University of Commerce) 
  • Introduction to Glocal Management (co-teaching)  (Otaru University of Commerce) 
  • Japanese Companies in Global Business  (Otaru University of Commerce) 
  • Glocal Seminar II (co-teaching)  (Otaru University of Commerce) 
  • Introduction to Japanese Management  (Otaru University of Commerce) 
  • Basic Seminar  (Otaru University of Commerce) 

Committee Membership

  • 2022/03 - Today   Frontiers   Review Editor and Member of the Editorial Board for Frontiers in Sports and Active Living – The History, Culture and Sociology of Sports
  • 2019/01 - Today   International Association for Communication and Sport   Editorial Board for Communication and Sport (peer-reviewed academic journal)
  • 2018/01 -2019/12   Sociological Association of Aotearoa (New Zealand)   Executive Committee of Sociological Association of Aotearoa (New Zealand)
  • 2019/02 -2019/04   International Sociology of Sport Association   Local Organising Committee for the 2019 International Sociology of Sport Association World Congress
  • 2017/02 -2017/06   North American Society for the Sociology of Sport   Sociology of Sport Journal 2016 Outstanding Article Award Committee

Social Contribution

  • Date (from-to) : 2018/02/01-Today
    Sponser, Organizer, Publisher  : Asia Media Centre (part of Asia New Zealand Foundation)
    Asia Media Centre's website
  • New Zealand Recreation Association Regional Committee – Canterbury / Northern South Island Region
    Date (from-to) : 2015/02/01-2020/01/31
    Sponser, Organizer, Publisher  : New Zealand Recreation Association Regional Committee – Canterbury / Northern South Island Region
  • Member of Sports Hub Steering Group
    Date (from-to) : 2017/01/01-2018/12/31
    Sponser, Organizer, Publisher  : Sport New Zealand

Media Coverage

Academic Contribution

  • Member of International Exchange Committee, Japan Society of Sport Sociology
    Date (from-to) :2024/06/01-Today
    Type: Academic society etc
    Organizer, responsible person: Japan Society of Sport Sociology
  • Examiner for Student Paper Award at Otaru University of Commerce
    Date (from-to) :2021/12-Today
    Type: Review
    Organizer, responsible person: Otaru University of Commerce
  • A member of Advisory Board for International Sociology of Sport Association
    Date (from-to) :2024/01/01-2027/12/31
    Type: Academic society etc
    Organizer, responsible person: International Sociology of Sport Association
  • Member of Local Organising Committee for Japan Society of Marketing and Distribution Conference
    Date (from-to) :2021/08-2022/05
    Type: Competition etc
    Organizer, responsible person: Otaru University of Commerce
  • Exerminer of a Master’s thesis (Shifting the wellbeing of females: the lived experiences of young women in New Zealand)
    Date (from-to) :2020-2020
    Type: Review
    Organizer, responsible person: Lincoln University
    ニュージーランド
  • Reviewer of conference abstracts
    Date (from-to) :2016/07/01-2019/11/30
    Type: Academic society etc
    Organizer, responsible person: Sport Management Association of Australia and New Zealand
    オーストラリア・ニュージーランド
  • Examiner of a Master’s thesis (Parents’ Discursive Accounts of Their Children’s Participation in Rugby League)
    Date (from-to) :2019-2019
    Type: Review
    Organizer, responsible person: Lincoln University
    ニュージーランド
  • Examiner of a Master’s thesis (National Sport Organisation Responses to Independent Reviews)
    Date (from-to) :2019-2019
    Type: Review
    Organizer, responsible person: University of Otago
    ニュージーランド
  • Exerminer of a Master’s dissertation (The Approaches to Classifying Surf Breaks in New Zealand)
    Date (from-to) :2018-2018
    Type: Review
    Organizer, responsible person: Lincoln University
    ニュージーランド
  • Examiner of an Honour’s dissertation (Making Sacrifices for the Game: A Case Study of Pre-Elite Athletes)
    Date (from-to) :2017-2017
    Type: Review
    Organizer, responsible person: Lincoln University
    ニュージーランド
  • Examiner of a Master’s thesis (The Impact of Modernising Netball Umpiring at Community and Development Levels)
    Date (from-to) :2015-2015
    Type: Review
    Organizer, responsible person: University of Otago
    ニュージーランド

Others

  • 2021/04 - Today Review Committee of Hokkaido Future Challenge Foundation (Study Abroad Course)
  • 2020/04 - Today 小樽商科大学CGSグローカル教育部門グローカル教育部門運営会議構成員
  • 2020/04 - Today Regional Coordinator for the Study Abroad Supporting Committee of Hokkaido
  • 2020/04 - Today Member of Regular Meetings for Glocal Education Division, Center for Glocal Strategy, Otaru University of Commerce
  • 2024/04 -2026/03 小樽商科大学CGS研究支援部門地域経済研究部主任
  • 2024/04 -2026/03 小樽商科大学CGS研究支援部門構成員
  • 2022/04 -2026/03 小樽商科大学CGSグローカル教育部門副部門長
  • 2022/04 -2026/03 小樽商科大学CGSグローカル教育部門グローカル教育部門運営会議副委員長
  • 2022/04 -2024/03 小樽商科大学入学試験委員会委員
  • 2020/11 Guest lecture at Sapporo Asahigaoka High School Academic Research Symposium

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