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Liyong WANG

Department of Commerce Professor
Last Updated :2026/03/06

Researcher Information

Affiliation

    Department of Commerce

Job Title

  • Professor

Degree

  • PhD in Commercial Science（2015/03 Otaru University of Commerce）

Research funding number

  • 70772466

ORCID ID

J-Global ID

Profile

  • My current research focus is on tourism marketing, in particular tourist experiences in smart context, virtual tourism, and tourism distribution channel relationships.

Research Interests

  • Tourism marketing   Smart Tourism   Virtual tourism   Tourist behaviors   Global marketing   International advertising   

Research Areas

  • Humanities & social sciences / Commerce / Marketing

Academic & Professional Experience

  • 2024/10 - Today  Otaru University of CommerceFaculty of Commerce Department of CommerceProfessor
  • 2024/10 - 2025/09  University of OtagoDepartment of Marketing, Otago Business SchoolVisiting Scholar
  • 2018/04 - 2024/09  Otaru University of CommerceFaculty of Commerce Department of CommerceAssociate Professor
  • 2017/04 - 2018/03  Otaru University of CommerceFaculty of Commerce非常勤講師
  • 2015/04 - 2018/03  Otaru University of CommerceDepartment of CommerceResearch fellow

Education

  • 2012/04 - 2015/03  Otaru University of Commerce  大学院  PhD in Commercial Science

Association Memberships

  • Japan Marketing Academy   JAPAN ACADEMY OF ADVERTISING   JAPAN SOCIETY OF MARKETING & DISTRIBUTION   JAPAN SCHOLARLY ASSOCIATION FOR ASIAN MANAGEMENT   

Published Papers

Conference Activities & Talks

MISC

  • Liyong Wang; Carolus L C Praet; Qiumei Chen  CAUTHE 2025 Conference Proceedings: Transforming Tomorrow: Leveraging Opportunities to Create Change in Tourism, Hospitality and Events  426  -428  2025/02  [Reviewed]
     Introduction international proceedings
    Download
  • Liyong Wang; Carolus Praet  THE INC 2022 Tourism, Hospitality & Events Innovation and Resilience during Uncertainty  215  -216  2022/06  [Reviewed]
     Summary international conference
    Download
  • Xing Han; Carolus Praet; Liyong WANG  INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019  2019/10  [Reviewed]
     Summary international conference
  • The role of social interaction in the co-creation of tourist experiences: A literature review
    Han, Xing; Praet, Carolus; Wang, Liyong  Travel and Tourism Research Association: Advancing Tourism Research Globally  2019/06  [Reviewed]
     Summary international conference
  • The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
    Han, Xing; Praet, Carolus; Wang, Liyong  Travel and Tourism Research Association: Advancing Tourism Research Globally  2019/06  [Reviewed]
     Summary international conference
    Download
  • Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
    Han, Xing; Praet, Carolus; Wang, Liyong  Proceedings of the 17th International Conference on Research in Advertising (ICORIA)  2017/06  [Reviewed]
     Summary international conference
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong; Praet, Carolus  Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands  2014/06  [Reviewed]
     Summary international conference
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong; Praet, Carolus  Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia  2013/06  [Reviewed]
     Summary international conference
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus  Proceedings of the 63 National Conference of JSMD  157  -169  2013/05  Summary national conference

Research Grants & Projects

Teaching Experience

  • Tourism Marketing  (Otaru University of Commerce) 
  • Research Paper  (Otaru University of Commerce) 
  • Tourism Marketing  (Otaru University of Commerce) 
  • Glocal Fieldwork  (Otaru University of Commerce) 
  • Glocal Seminar 4  (Otaru University of Commerce) 
  • Glocal Seminar 3  (Otaru University of Commerce) 
  • Glocal Seminar 2  (Otaru University of Commerce) 
  • Introduction to Glocal Management  (Otaru University of Commerce) 
  • Global Marketing Strategy  (Otaru University of Commerce) 
  • Marketing Strategy in Asia and Pacific  (Otaru University of Commerce) 
  • Basic Seminar  (Otaru University of Commerce) 
  • Japanese Companies in Global Business  (Otaru University of Commerce) 
  • Introduction to Japanese Management  (Otaru University of Commerce) 

Social Contribution

  • 泊村産ホタテブランド化プロジェクト
    Date (from-to) : 2022/09-Today
    Sponser, Organizer, Publisher  : 北海道経済産業局
  • 余市町「新たな道の駅」を核とする交流拠点施設 整備運営業務選定審査会オブザーバー
    Date (from-to) : 2023/01/24
    Sponser, Organizer, Publisher  : 余市町役場

Media Coverage

  • ＜Ｃｏｏｌ！小樽＞ にぎやかな小樽、復活
    Date : 2023/03/06
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 朝刊 小樽･後志版 13頁
    Paper
  • ＜Ｃｏｏｌ！ しりべし＞訪日観光客の再来 王力勇
    Date : 2022/10/17
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 小樽･後志版 13頁
    https://www.hokkaido-np.co.jp/article/746188 Paper
  • ＜Ｃｏｏｌ！ しりべし＞観光業界 販路の革新重要
    Date : 2022/06/06
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 小樽･後志版 13頁
    https://www.hokkaido-np.co.jp/article/689821/ Paper
  • ＜Ｃｏｏｌ！小樽＞ 「小樽の魅力は小樽にとどまらない」
    Date : 2022/01/24
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 朝刊 小樽･後志版 13頁
    Paper
  • ＜Ｃｏｏｌ！しりべし＞苦難の後は変化求めてこそ
    Date : 2021/07/18
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 小樽･後志版 13頁
    https://www.hokkaido-np.co.jp/article/568498 Paper
  • ＜Ｃｏｏｌ！しりべし＞コロナ禍が地方のデジタル化を後押し
    Date : 2021/02/22
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 小樽･後志版 13頁
    https://www.hokkaido-np.co.jp/article/513830 Paper
  • 「Ｃｏｏｌ！小樽」 「イメージの多様性こそ小樽の魅力だ」
    Date : 2020/11/02
    Writer: Myself
    Publisher, broadcasting station: 北海道新聞
    Program, newspaper magazine: 北海道新聞 小樽･後志版 13頁
    https://www.hokkaido-np.co.jp/article/477091 Paper

Academic Contribution

  • 小樽商科大学学生研究奨励事業令和3年度「学生論文賞」第2次審査員
    Date (from-to) :2025/12-2026/01
    Type: Review
    Organizer, responsible person: 小樽商科大学
  • 小樽商科大学学生研究奨励事業令和3年度「学生論文賞」第2次審査員
    Date (from-to) :2022/12-2023/01
    Type: Review
    Organizer, responsible person: 小樽商科大学
  • 『広告科学』査読者
    Date (from-to) :2021/09-2022/07
    Type: Peer review etc
    Organizer, responsible person: 日本広告学会
  • 第72回日本商業学会全国研究大会準備委員会委員
    Date (from-to) :2021/08-2022/05
    Type: Competition etc
    Organizer, responsible person: 小樽商科大学
  • 受託事業「小樽天狗山SNS等調査業務委託」
    Date (from-to) :2019/04/01-2020/03/31
    Type: Academic research
    Organizer, responsible person: 中央バス観光開発株式会社
  • アジア経営学会第26回全国大会実行委員会委員
    Date (from-to) :2018/12-2019/09
    Type: Competition etc
    Organizer, responsible person: 小樽商科大学

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